Summary: Versatex Building Products, LLC assembled a panel of outstanding builders and remodeling experts, and inviting them to share professional insights during the recent national Remodeling Show and Deck Expo in Baltimore. They have published a detailed account of the conversation. The “On The Level Report 2.0” is a first-hand roundup of frank comments from the field, and designed as a resource for industry editors and reporters.
Versatex Building Products, LLC, a leading manufacturer of premier PVC trim products for residential construction, has just released its second “On the Level Report 2.0,” a collection of builder insights about homeowners, materials, and the construction business.
“Under the headings, ‘The Economy,’ ‘Labor,’ ‘Client Relations’ and ‘Design Trends,’ we heard a surprising range of valuable comments,” says Versatex Vice President of Sales Rick Kapres. “This the second time we've brought together our Contractors Council at a national trade show and asked them to give us their take on the industry, no holds barred.”
We wanted to hear what high-end contractors experience, and what keeps them awake at night. That’s because we want to remain a center of expertise.
“But we invited journalists to listen in as well, to promote the free flow of ideas, which is good for the whole community of manufacturers, contractors, distributors and homeowners.”
Among the report’s highlights:
The report presents dozens of straight-from-the-shoulder comments like the following, along with contact information for the high-end construction professionals who are quoted:
On doing more with less in a challenging market:
“We’ve eliminated the stuff that wasn’t high-profit, and minimized our product line, so we have great products that are more profitable. …It’s made me more efficient, and it’s made our products better, our jobs easier, and our installations ten times better.”
On “the vanishing craftsman”:
“The demands for craftsmanship are increasing, but the availability of craftsmen is dropping. And that’s going to lead to more and more assembly men rather than craftsmen or carpenters. … companies like Versatex [are] producing stuff that a craftsman would've made with a molding plane or a dado set … replacing the craftsmen with the product.”
“What I tell people … is, ‘You’re on a tight budget? Go ahead! Splurge on one thing that’s going to make you really happy, whether it’s the countertops or the sink or the faucet or the range or whatever. … but let’s hold the line on everything else.’”
And on rising distaste for maintenance:
“There seems to be a change going on in the attitude toward substitutes for natural materials … everybody wants a maintenance-free exterior. That’s what all my [South Florida] clients talk about. … They just want to be told that it’ll be maintenance free.