Taking pride in being a Brand Ambassador

By: Dan Arket

Posted: 07/11/2019

Being a Brand Ambassador to me is an opportunity to both represent a product that I truly believe in and an opportunity to educate. PVC is often misunderstood both in its purpose, its applications, and its installation practices. Many homeowners and contractors alike have not been exposed to the benefits that PVC trim has to offer. It has the ability to not only improve the aesthetic of a home, but decrease the maintenance that's required to keep it looking new.

In the northeast, we're exposed to four seasons and the outside of your home can take a beating. Having the opportunity to offer a product to our clients that will stand up to the harsh elements and save them money in the long run is a huge benefit. I've found that it is easy for clients to see the long-term benefits and view PVC as an investment and not just a typical construction cost. As Versatex Brand Ambassador, I've had both homeowners and fellow builders reach out to learn more about PVC. They're often surprised by the many applications and always love the low-maintenance aspect.

New products can be intimidating and difficult to grasp, but Versatex has solved this issue with the Contractor Handbook. The handbook simplifies all of the best procedures to ensure it is installed properly, ultimately preventing the homeowner headaches and reducing callbacks for contractors. As a company Versatex always goes above and beyond. When I am unsure about something or have a question about product, I have easy access to those who can answer. That level of constant support helps put me at ease knowing I don't have to jump through hoops to get questions answered.

To me, the hashtag #theversatexway, means doing something with pride. In an industry where corners can easily be cut to improve the bottom line, there needs to be people who strive to be distinct. We are always trying to improve as craftsmen and never settle for mediocrity. After experiencing the factory in Aliquippa, you can see the people at Versatex take pride in their craft. Although they have every opportunity to add fillers and byproducts, that may give them short term gains, they choose to be at the top of their class, constantly looking for ways to improve the product and how its produced.

As a contractor, I back my product and service 100% so it feels good knowing I can offer a product where the company behind it does the same. It's #theversatexway.