Any residential contractor, building-materials dealer or architect who visits the redesigned http://versatex.com website will find problem-solving information that’s as easy to use and functional as VERSATEX Trimboard’s cellular PVC products themselves, says a company spokesman.
The new site’s home page features three “front doors”—one each for builders, contractors and architects—that give users one-click access to decision-making information tailored for their professions, says Rick Kapres, VERSATEX’s vice president of sales.
“With our customers in mind, we constantly test and refine everything we make,” he says. “So it made sense, early this year, to take a close look at one of our main customer connections—our corporate website.” Statistics from the Google Analytics service helped the VERSATEX team objectively evaluate the old site and design a more interactive, easier-to-navigate experience, he adds.
“For example, a customer who needs a quick refresher on installation can now click directly to our how-to video library, right from the home page.” The new design, he says, focuses on features for which there’s well-documented demand, such as building-information modeling files for architects, technical data for dealers, and simplified ordering for contractors.
Also within easier reach are registration forms for an authorized AIA continuing education course, a plant tour, and the VERSATEX Contractor College.
VERSATEX found that over 40% of its visitors were using a mobile application to view the site. The updated site is now fully responsive, immediately adapting to all devices: desktops laptops, tablets and smartphones. Mr. Kapres says. “You can download our Contractor Handbook and other instructional information instantly, no matter where you are, or what you are using.”